TikTok has begun testing exciting new affiliate link and shopping features that will allow creators to earn revenue from their content. With these affiliate marketing tools, TikTokers can get a cut of sales when directing followers to products through links in their bios or posts.
If you’re a TikTok creator looking to monetize your account, here’s what you need to know about the platform’s new affiliate program options:
Introducing TikTok Affiliate Links
Ta da!
TikTok’s affiliate link feature lets you share links to products you recommend and earn commissions when users purchase through your link. When shared in your bio or posts, these links take users to a TikTok-hosted shopping page to complete the transaction.
To access affiliate links, you’ll need to apply for TikTok’s affiliate program, which is currently invite-only while in beta testing. Those approved can create affiliate links for a wide range of brands and connect their TikTok account.
Tips for Utilizing Affiliate Links
If you gain access to affiliate links, here are some tips to use them effectively:
- Disclose affiliate links visibly – Add hashtags like #ad or #sponsored to avoid confusion.
- Link to products organically – Don’t force links unnaturally into captions. Recommend products you genuinely like.
- Promote links subtly – Creatively showcase links via text overlays, captions, etc. without being pushy.
- Analyze performance – Track which links perform best to refine your affiliate strategy.
Leveraging In-Video Shopping Features
In addition to affiliate links, TikTok is testing shoppable video features that let you tag products for purchase within your videos. Viewers can tap on tagged products to buy without leaving TikTok.
To access these in-app shopping tools, you’ll again need approval for TikTok’s affiliate program. Once enabled, strategically tag your own products or branded items within relevant videos to create more monetization opportunities.
The Future of Affiliate Marketing on TikTok
TikTok’s robust affiliate program tools demonstrate its commitment to creator monetization. As these features expand to more creators, expect affiliate marketing on TikTok to grow rapidly. Staying ahead of the curve can help you build an engaged following and earn steady revenue.
With strategic placement of affiliate links and smart use of shoppable tags, TikTok creators have an exciting new avenue for turning their content into profit.