Finding the ideal post length for social media can be a challenge. Posts that are too short may not provide enough value, while overly long posts may cause readers to lose interest. The right post length will vary based on your goals and audience. Experimenting with different lengths is the best way to discover what resonates.

Why Post Length Matters

Post length affects how much content you can communicate in each post. Longer posts allow you to share in-depth information, stories and explanations. Shorter posts are more scannable but may lack detail. The ideal length gives you enough space to add value without losing the reader.

Post length also impacts engagement.

Tips for Experimenting with Post Length

Vary post length over a period of time while keeping other factors like timing and visuals consistent. Compare engagement and reach.

  • Try a mix of short, medium and long posts rather than sticking to just one length.
  • Consider your industry and audience. For example, lengthy educational posts may suit thought leadership content while quick tips work better for some brands.
  • Test post lengths in different formats like text-based posts, graphics or videos. The ideal length may differ.
  • Use tools like Social Report and GA4 to evaluate the impact post length has on clicks, shares, comments and conversions.
  • Poll your followers occasionally to ask their opinion on post length. Interactive posts can boost engagement.

Best Lengths for Different Social Platforms

While experimenting is still valuable, research shows certain platforms have ideal text lengths:

  • Facebook: 40-80 characters or 125-250 words
  • Twitter: Under 280 characters
  • Instagram: 125-150 characters or 50-60 words
  • LinkedIn: 300-500 words
  • Pinterest: 500-1,000 words
  • YouTube: 2,200 words for video description

Understanding platform norms can guide your testing. Just be sure to evaluate your own metrics too.

The ideal post length is never universal. Through routine experimentation, you can discover the sweet spot that delivers the right mix of value and engagement for your unique brand and audience.

Pay close attention to the data and feedback you get at varying lengths. Let your learnings guide your future social media content strategy.